Upsell items are products that are closely connected to the currently viewed product. You customer may also wish to purchase this other product, thus "upsell".
To navigate to an item's related upsell items, go to More, Upsell.
Accessing the upsell list for an item.
The advantage of having a Substitute and Upsell data is during the sales process. On an Estimate Order or a Sales Order you have the option of selecting a substitute item or an upsell item.
Sales Order sku selection indicates if substitutions and upsells are available for an item.